Category: Uncategorized

TOP 10 REASONS WHY YOU SHOULD HIRE SOCIAL MEDIA “INFLUENCERS” FOR YOUR BUSINESS!

Today’s world of marketing and advertising doesn’t look like it used to back in the day, with evolving social media platforms paving new ways for sharing, engagement, and creativity. While ads, print, tv, radio, and websites are still used today, the rise of “influencer” marketing has now taken over. It is said that by 2022 influencer marketing will be a 15-billion-dollar industry. These so called influencers are a new type of marketing using ‘regular people’ with high social media following to make consumers aware of their products and services.

10. They are more cost effective.
Print ads are long gone! Using an influencer is a greater investment to create engagement with your community, by posting about your products or services in exchange for discounts, giveaways, or even a small fee (that can depend on their following).
9. Influencers have wide reach on their various platforms.
They have more than one social media outlet giving you the ability to reach more audiences.
8. Industry is growing industry.
Social media marketing is growing industry, and a lot of marketing/advertising agencies have turned to “influencers” promoting their product/services.
7. Popular amongst industries like Health, Beauty, and Fashion.
Woman use influencer advice to buy products or services from big and small business.
6. Build brands credibility/ authenticity
Due to their authentic and organic content, they are deemed to be a reliable and trustworthy source for review of product/service and or recommendation.
5. More awareness, engagement, and traffic to your brand
By sharing your website, your product or service, they bring much more traction allowing others to know about it.
4. More reliable
Since they are not salespeople, a lot of consumers are relying on their reviews or recommendations on products seen on social media platforms.
3. Turn your prospects into customers
By connecting with consumers, your company’s message regarding the product or service, is much resonated.
2. More relatable
Unlike celebrities, influencers tend to be much more relatable, trustworthy, and authentic. They are more connected to the world making them more approachable, likeable, and more likely to influence.
1. Best way to new customers
Due the nature of their following, they create a very authentic way of promoting your product or service, through examples of real life experience.

Straight And Simple iOS 14 Facebook Details

In early 2021, Apple will be rolling out an update requiring all App Store apps to follow its AppTrackingTransparency (ATT) framework. What will happen is that this update will require each app to show a prompt to all iOS 14 users at the initial login, which will be asking users for permission to use their data. Apple has announced this update is forthcoming, but they haven’t shared the final date when this update will take effect.

Facebook has expressed that this update may come at some point in Q1 and anticipate that most users will opt-out of this prompt.

Although this new update will improve user privacy controls, it will have an impact on targeting, tracking, delivery, measurement, and reporting for advertisers moving forward.

What will be affected for Advertisers (Facebook)?

Tracking

72-Hour Delay In Delivery: When an event is changed, it will trigger a 72 hour “paused” period before campaigns can deliver using changed events.
Partial Reporting: Facebook is planning for advertisers to receive partial reporting in Ads Manager and Events Manager for additional events outside the priority 8 events.
Limit on Pixel Events: Advertisers will be limited to using 8 conversion events per domain, including both standard events and custom conversions, for optimization.
- Facebook will initially decide the “strongest” conversion events they believe are the most relevant to the business. If necessary, Agencies will then be able to update the configuration via a soon-to-be-launched section in Events Manager.
Conversions Based on Spend: The 8 conversion events will be based on campaign spend within the last 28 days.
Lookalike Audiences: While the lookalike audiences may see size decreases, the actual size of a lookalike audience will not be impacted. Despite the audience size decrease, advertisers are unlikely to experience a noticeable impact to performance of ad sets using these audiences.

Targeting and delivery

Default Attribution Windows: We will now be seeing a 7-day click-through and 1-day view-through to 7-day click-through only for all conversions and catalog sales objective campaigns.
- Advertisers and anyone who is running ads should expect delivery to be less efficient compared to historical performance.
Audience Size Decrease: Website Custom Audience sizes will decrease due to the loss of some events from iOS 14 users, which is ~50% of the US OS market share, typically a higher amount amongst affluent users.
Dynamic Ads Impact: Although these formats will continue to work, they may not report some events from iOS 14 users and may see performance decrease drastically. There is a greater impact for Dynamic Ads based Retargeting rather than Dynamic Ads for Broad Audiences, since Dynamic Ads for Broad Audiences relies more heavily on onsite signals.

Measurement and reporting

Conversion events will be reported only based on the time the conversions and not the time of the ad impressions.
There may be a 24-48 hour delay when an offsite conversion is reported from iOS users.
Facebook will no longer support 28-day click-through, 28-day view-through, and 7-day view-through attribution windows.
Delivery and action breakdowns will not be supported for offsite conversion events. This includes demographic breakdowns such as age, gender, and region

Facebook Response:

In response, Facebook will introduce its own prompt before the Apple prompt, further explaining how Facebook uses data.

Apple has created a new protocol for web attribution called Private Click Management (PCM). PCM does not support app-to-web conversion measurement or cross-domain measurement. In response, Facebook is building out an Aggregated Event Measurement (AEM) to address these gaps, including app-web attribution. Additional details on event configuration will be provided in early 2021. There is no plan to build separate ads managers/systems for Android/iOS operating systems, so Facebook may continue to make updates throughout 2021 to accommodate the iOS14 requirements.

Next Steps for Clients To Take:

Verify website domain within Facebook business manager
Define the priority of events that are most important to the brand.

Example of the event priority list:

Initiate Checkout
Page View
Purchase
Add to Cart

Expect changes to attribution windows

- Attribution window changes can affect measurement and overall reported performance.

Identify campaign optimization strategies that may require testing such as alternative audience options or different bidding strategies

- Benchmarks may need to be revisited as platform-reported metrics involving pixel events will likely take a hit.

The above pertains primarily to FB properties, but the iOS changes will ultimately affect advertisers across all Social platforms.

Google’s Response

Google is also expecting to see a loss in ad revenue due to reduced visibility into performance metrics and measurement including conversion modeling. Advertisers will also see fluctuations in delivery and performance for ad campaigns that run on IOS. Google has provided an updated SDK for IOS tracking through Apple’s SKadnetwork for analytics, which may provide some visibility into app tracking. Google’s own apps which track data will no longer use ATT (Apple’s IDFA identifier) to track information once the update goes live. Google press release: here

Facebook will continue to work with industry bodies — including within the World Wide Web Consortium (W3C), the Partnership for Responsible Addressable Media (PRAM) and World Federation of Advertisers (WFA) — to develop and implement new standards that further protect people’s privacy, but do so in a way that keeps content free for people and enables businesses to grow. Facebook is hoping Apple will collaborate in these efforts with the industry and leave regulations to governments. Facebook is committed to standing with small businesses and their use of personalized ads to bring people free content.

Learn more about this here:

ISO 14

Partner With CloudMedia

Cloudmedia business manager ID: 489229261541443

Instructions:

1- Navigation bar & then Business Manager Settings

2 – Go to Partners in the left hand menu and type Business ID: 489229261541443

3 – Press Next

4 – Go through all the Asset Types and toggle all items to the right, then press Save
Changes

5 – Go through all the options and allow cloudmedia to have access

6 – Select all that apply and press Next

Thank you!

Add Or Create Ad Account

Add an ad account in Business Manager

Steps to add an ad account in Business Manager:

Go to Business Settings.
Click Accounts and click Ad Accounts.
Click + Add.
Choose one of the 3 options: Add Ad Account, Request Access to an Ad Account or Create a new ad account. See below for additional information.

FACEBOOK’S 2019 RESTAURANT TRENDS

Today, evolving consumer habits and market realities yield a more complex, unpredictable landscape, but the fundamentals are the same. Audiences still value convenience and quality, and quick-serve and fast casual dining still make both possible. Only the technology has changed.

The rise of mobile—combined with a wealth of competitive dining options—gives consumers greater freedom of choice. In fact, the average diner now considers more than 4 restaurants before deciding where to eat.1 Empowered by the flexibility to research and make dining decisions on the go, today’s audience is less brand-loyal and more spontaneous than the customers that helped make fast food popular in the mid-20th century.

What do today’s diners crave?

To increase their chances of staying “top of menu,” restaurant marketers have to embrace new ideas that shift the foundations of how they do business. It’s time to adopt a new, mobile-first approach to marketing to keep up with consumers’ mobile-first approach to dining out.

MOBILE IS THE KEY INGREDIENT

Mobile devices put restaurant marketing, reviews, locations and word-of-mouth feedback right at customers’ fingertips. The dining experience is no longer confined to restaurant visits—the dining experience is 24/7, online and offline. It’s increasingly important to engage diners where they spend their time—on mobile and mobile video—in order to stay relevant.

GOOD MARKETING CAN CREATE THE “CRAVE”

Every diner’s journey starts with the same question: “What am I hungry for?” When food captures the attention of customers browsing for meal ideas, it stimulates their taste buds and can inspire them to try your restaurant.

This isn’t just a marketing claim—there’s science to back it. Research shows that when people view an image of food, it stimulates the same brain activity as if they were actually seeing that food on a plate in front of them. The more vivid and realistic an image appears, the more effective this natural response will be.

If you’ve ever caught your stomach grumbling after looking at one of the more than 196 million images tagged “#foodporn” on Instagram—now you know why.

INGREDIENTS FOR ALWAYS-ON SUCCESS

Build mobile-optimized video ads

– Communicate your message and brand in the first few seconds

– Design creative that works even with the sound off

– Use color and animation to create thumb-stopping content

– Take style inspiration from what your audience shares on social

– Optimize for mobile by using square and vertical images and videos

– Tailor your creative for platform and audience

Create the crave by capturing imperfection

Just like in life, food that looks “real”—e.g., not perfectly styled—is far preferable to consumers when they see digital ads. People eat with their eyes first—depicting a gooey, imperfect cheeseburger or scattered mountain of fries has the effect of making food look real and delicious. Think about ways to lean on modern ad formats such as carousel ads, vertical video and Stories to capture what makes a menu item so delicious.

Build for a spectrum of viewing habits

People’s video experiences lie on a spectrum: quick and bite-sized at one end, when they are in discovery mode throughout their day, and deliberate and longer when they have more time and attention at the other end. Tailor your video ads using different Facebook formats designed to match viewing habits. Think about longer-form content as a place to tell your brand story through in-stream or in-stream reserve. Lean on quicker, on-the-go sessions as opportunities to get your direct response messaging across through video, Stories, carousel format and more.

All materials, including all images, are copyrighted by Facebook and/or its licensors and may not be further reproduced, in whole or in part, in any form or by any means without the express prior written permission of Facebook. Facebook and Instagram are trademarks or registered trademarks of Facebook. All other trademarks are the property of their respective owners. No endorsements are implied or should be inferred. Stats quoted are accurate as of printing. Subject to change.

Restaurant Marketing: A Mobile-First Mindset

To be successful in an ever-changing consumer landscape, restaurant marketers should adopt mobile-first strategies that keep up with consumers’ mobile-first approach to dining out, design immersive creative experiences that resonate with people who are on the go, interact with customers at every stage of the journey—from discovery to decision—and bring people closer together by creating fun audience moments centered around their brand.

Real Estate Facebook Ads in 2019

Why Real Estate Facebook Ads Work in 2019

Real estate agent Facebook ads are an essential part of an online marketing strategy designed to attract buyers, sell more properties, and generate seller leads. With nearly 1.5 billion daily active users at the end of 2019, Facebook gives real estate agents the ability to reach an immense audience. Agents can make the most of that user base by targeting very specific audiences in local areas about open houses, offers, or new property listings.

Here are four ways that real estate Facebook ads work for agents:

Create Awareness

Advertising on Facebook can help real estate agents create awareness for their agency, new properties, and services in a local area. If awareness is selected as an objective, real estate Facebook ads will be presented to people several times in their Facebook feed so buyers and sellers become aware of the realty brand and the real estate agent.

Increase Sign-ups

Real estate agent Facebook ads can increase sign-ups for open houses or other types of events using lead ads. Lead ads allow users to click the “Sign-Up Now” button to complete a form with their name, email, and phone number. The data is submitted to the agent through a CRM connection or a spreadsheet for download.

Generate Buyer Leads

Running real estate Facebook ads can generate buyer leads by marketing and remarketing a property to buyers in a certain location. With the installation of the Facebook Pixel (a small piece of tracking code) on a landing page, you can easily set up real estate Facebook ads to re-show your ads to buyers who have viewed them in the past or went to your website to check out a certain property but didn’t fill out any forms or request information.

Produce Seller Leads

Facebook real estate ads can produce a stream of seller leads through awareness and lead ads. Awareness ads can bring exposure to a property or an agent seeking to find sellers in a general area. By remarketing to the interested audience using the Facebook Pixel, lead ads can push users to landing pages with home valuation reports offered in return for filling out a contact form.

What Ad Should I Run?

I would highly recommend running lead ads. You set up the ad to capture you leads for you! If the users is interested and wants you to call him back, the user can leave their contact information.

The main benefits of Lead Ads are:

– No need for a landing page since you’re capturing the lead within Facebook

– Easier for the customer to submit their information to you as Facebook will pre-fill form fields (even more important for people on mobile devices that would have a hard time filling out a form on your website)

– Leads can be easily downloaded straight out of Facebook or sent directly to a Google sheet (there are many options)

– Can be set up so that buyer and seller leads are funneled directly into your CRM or marketing automation software (such as InfusionSoft, or email marketing programs like MailChimp)

Don’t let your competitors steal your customers!

If you need help with your local Facebook advertising, we can help. Please call or email today and find out how we can help you win in your market.

Create A Facebook Pixel

Once you have created a Facebook Business Account you can create a Ad Account, update your payment information and create your pixel!

Steps to create a Facebook pixel:

Go to your Business Settings.
Go to your Pixels tab in Events Manager.
Click Create a Pixel

4. Click Create in the box that appears to finish creating your pixel.

5. Pair your pixel with your website provider

Every Marketer Should Know This in 2019 [Inforgraphic]

Marketing professionals are well aware of the ins and outs of Facebook advertising and how useful it can be for generating leads. Generating traffic, leads, and become a thought-leader in your industry takes time and having the time to recap the changes we have been through on social… well is a must at the time when we chat with our clients!