Why Real Estate Facebook Ads Work in 2019
Real estate agent Facebook ads are an essential part of an online marketing strategy designed to attract buyers, sell more properties, and generate seller leads. With nearly 1.5 billion daily active users at the end of 2019, Facebook gives real estate agents the ability to reach an immense audience. Agents can make the most of that user base by targeting very specific audiences in local areas about open houses, offers, or new property listings.
Here are four ways that real estate Facebook ads work for agents:
Create Awareness
Advertising on Facebook can help real estate agents create awareness for their agency, new properties, and services in a local area. If awareness is selected as an objective, real estate Facebook ads will be presented to people several times in their Facebook feed so buyers and sellers become aware of the realty brand and the real estate agent.
Increase Sign-ups
Real estate agent Facebook ads can increase sign-ups for open houses or other types of events using lead ads. Lead ads allow users to click the “Sign-Up Now” button to complete a form with their name, email, and phone number. The data is submitted to the agent through a CRM connection or a spreadsheet for download.
Generate Buyer Leads
Running real estate Facebook ads can generate buyer leads by marketing and remarketing a property to buyers in a certain location. With the installation of the Facebook Pixel (a small piece of tracking code) on a landing page, you can easily set up real estate Facebook ads to re-show your ads to buyers who have viewed them in the past or went to your website to check out a certain property but didn’t fill out any forms or request information.
Produce Seller Leads
Facebook real estate ads can produce a stream of seller leads through awareness and lead ads. Awareness ads can bring exposure to a property or an agent seeking to find sellers in a general area. By remarketing to the interested audience using the Facebook Pixel, lead ads can push users to landing pages with home valuation reports offered in return for filling out a contact form.
What Ad Should I Run?
I would highly recommend running lead ads. You set up the ad to capture you leads for you! If the users is interested and wants you to call him back, the user can leave their contact information.
The main benefits of Lead Ads are:
– No need for a landing page since you’re capturing the lead within Facebook
– Easier for the customer to submit their information to you as Facebook will pre-fill form fields (even more important for people on mobile devices that would have a hard time filling out a form on your website)
– Leads can be easily downloaded straight out of Facebook or sent directly to a Google sheet (there are many options)
– Can be set up so that buyer and seller leads are funneled directly into your CRM or marketing automation software (such as InfusionSoft, or email marketing programs like MailChimp)
Don’t let your competitors steal your customers!
If you need help with your local Facebook advertising, we can help. Please call or email today and find out how we can help you win in your market.
