Today’s world of marketing and advertising doesn’t look like it used to back in the day, with evolving social media platforms paving new ways for sharing, engagement, and creativity. While ads, print, tv, radio, and websites are still used today, the rise of “influencer” marketing has now taken over. It is said that by 2022 influencer marketing will be a 15-billion-dollar industry. These so called influencers are a new type of marketing using ‘regular people’ with high social media following to make consumers aware of their products and services.
10. They are more cost effective.
Print ads are long gone! Using an influencer is a greater investment to create engagement with your community, by posting about your products or services in exchange for discounts, giveaways, or even a small fee (that can depend on their following).
9. Influencers have wide reach on their various platforms.
They have more than one social media outlet giving you the ability to reach more audiences.
8. Industry is growing industry.
Social media marketing is growing industry, and a lot of marketing/advertising agencies have turned to “influencers” promoting their product/services.
7. Popular amongst industries like Health, Beauty, and Fashion.
Woman use influencer advice to buy products or services from big and small business.
6. Build brands credibility/ authenticity
Due to their authentic and organic content, they are deemed to be a reliable and trustworthy source for review of product/service and or recommendation.
5. More awareness, engagement, and traffic to your brand
By sharing your website, your product or service, they bring much more traction allowing others to know about it.
4. More reliable
Since they are not salespeople, a lot of consumers are relying on their reviews or recommendations on products seen on social media platforms.
3. Turn your prospects into customers
By connecting with consumers, your company’s message regarding the product or service, is much resonated.
2. More relatable
Unlike celebrities, influencers tend to be much more relatable, trustworthy, and authentic. They are more connected to the world making them more approachable, likeable, and more likely to influence.
1. Best way to new customers
Due the nature of their following, they create a very authentic way of promoting your product or service, through examples of real life experience.